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  • Su Guillory

3 Things Nobody Told You About Local Search

Updated: Aug 10, 2022

If you are reading this post, it means you are either frustrated with local search or you want to get more out of it. Possibly, you want both.


Never has the field of marketing become so complex so fast as local search did during the last year.


I Spy

Google hasn’t made local search easier for small business owners. In fact, a lot has changed and it has become harder for anyone to stay on top of those changes – let alone people who have a business to run.


Here are 3 things that you, as a small business owner, want to keep in mind about local search.


1. Your Google Local Plus Page Is Not Yours

Yes, you read it right. You don’t own your Google Local Plus Page. You don’t even fully control it. Google uses your Google Plus Local page to display information about your business using sources that they deem trusted in a way that is useful to their users.


What you tell Google via the Google Local dashboard is just one of the trusted sources of information about your business.


Sounds crazy, right?


This is the reason why a lot of times sometimes Google shows wrong information on your business page.


2. Consistency Is Super Important, But It’s Not Everything

You might have read that consistency and accuracy of your business information (especially your business name and address) carry a great deal of weight in Google Local. Google likes consistency because it demonstrates that your business is real and legitimate. This is true.


But you don’t need to obsess if a few mentions of your business don’t have the right street abbreviation or suite number (if those mentions are on you cousin’s blog that Google doesn’t consider a trusted source of information).


However, if YellowPages.com has the wrong information, you have every right to act as soon as possible.


3. Ranking Organically Is Crucial

There was a time when organic search was organic and maps were maps. That time has passed at the beginning of 2012. This is the era of blended local results.


What this means is that your website’s organic rankings are very important for its rankings in the local blend. So make sure to rank organically.


Have these 3 points in mind when thinking about local search, and you will save you a lot of time and money. Your nerves will thank you, too.


Vedran Tomic is a co-founder of  Local Ants, a local search marketing agency based in Connecticut.

Photo:  Flood G.  via  Compfight

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