4 Stunning Strategies of Enhancing SEO using Social Media Marketing
Updated: Aug 15, 2022
Initially, when you talked about Search Engine Optimisation marketing, everyone saw quality content and website optimisation. However, significant changes have been evident over the years. Besides link building, keywords density, and SEO web optimisation, social media now play a critical role in boosting SEO campaigns.
Those who have learnt the sweet secret are enjoying the fruits. The good news is that everyone can be part of this happy caravan. So how best can one boost SEO using social media marketing strategies?
#1. Optimize Social Media Posts
It’s a common trend; major search engines favor the latest and high-quality social media updates in their SERP’s search sections. Optimizing every single post in your social media account gives you a better opportunity of featuring in these sections. To materialize this dream, you will have to look for quality anchor content like videos or infographics to your post. Have a captivating title to your post laying emphasis on the critical keywords.
Most importantly, you need to frame your social media post to meet specific search questions. Have in mind the needs of your audience and meet them by posting articles that bear direct responses to such questions.
#2. Encourage Social Sharing
Just as link building is important to SEO, social media sharing also enhances your chances of gracing search engine top pages. Any slight sharing action is significant in boosting your SEO campaigns. If you can get 100 people to share your social media posts daily, you can boost your SEO campaigns by up to 4%.
For SEO entrepreneurs to get the most out of social media marketing, you need to influence significantly the idea of likes, shares, retweets, replies, and retweets. Attaining this might not be easy. You can lure people into doing this by allowing everyone who shares your post to enter a draw of winning one of your top products or services.
#3. Make Inbound Links Count
Another critical aspect that makes social media important in SEO marketing is the authority it has over social-bound links. The influence of external links in steering your SEO campaigns cannot be overemphasized. Encouraging external sites to link to your account via social media; starts with high-quality content.
Use social media as a broadcast channel and captivating articles as baits to attract links from external sites. The result is that you will not only be an authoritative leader in your field but also a force to reckon with in the search engine optimization sphere.
#4. Build your Followers
Every critical step in social media marketing starts with the attraction of a huge number of followers. Having 100,000 Twitter followers might not give you an advantage over your competitor with 200 followers in SEO marketing. However, consistency in growing the number of followers comes with great significance in SEO marketing.
By encouraging direct customer engagement and social media consumer promotion, you will be increasing the number of followers. In the process, you will be encouraging activities like link building and social sharing which have significant impacts in SEO campaigns.
Online marketing techniques have undergone significant revolutions. Social media now plays a critical role in SEO marketing. Enhancing social media marketing to suit SEO maximizes the chances of your website gracing the top of search engine pages. Only those who understand this have a better chance of thriving in the increasingly competitive world.
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Lalit Sharma is an SEO consultant who runs a SEO house called Ranking By SEO. He is specialized in link building and other SEO related activities. You can also find him on Twitter, Google+ and his personal blog.