5 SEO Tips to Increase Pages per Visit and Time on Site
Updated: Aug 9, 2022
Content Marketing and Blogging to increase site visits have become a ‘must’ in SEO. 10 out of 10 copywriters will tell you ‘content is the King’. You’ll focus on giving to your audience what they want, follow the new trends, spend hours writing and rewriting your article so that it’s optimized and appealing. You’ll do anything for it to become a masterpiece, and then it happens: you get hundreds, thousands of visits to your article. Great, right? That’s the goal, isn’t it?
OK, Google likes all those visitors as much as any SEO consultant, BUT you also need them to stay for longer at your site and visit other pages. You don’t want them to ‘read&go’.
So, how do you increase the average ‘pages per visit’ and the ‘time on site’ metrics?
1 Embedded content
Would you stay longer in front of an article if it included a YouTube video with additional content? Or a SlideShare presentation? They not only make it more attractive to the eye and engaging, but visitors will stay on that page for longer. Someone might need 1 minute to scan your article, but then stay for 3 more minutes while watching the video. Tip: don’t explain in detail what the embedded content is about or you’ll be decreasing curiosity and likeness to press the ‘play’ button.
2 Internal links
It’s likely that you mention something which you’ve already talked about, so, instead of detailing it again, why not ask your readers to read your past article for further information? You just need to provide the link there and then. They’ll have more interesting content to read, they’ll visit other pages of your Website and Google will also like those internal links. It all adds up for SEO. I would advise you to only link articles that are truly content-related and keep the number of links proportional to the length of the text. You don’t want them to lose track of the main article or make it become a compilation of past posts.
3 Related content
Ask your visitors to navigate through your other posts once they’ve finished their reading. There are more than a few plugins for this and most of them support thumbnail and textual display of related posts. Some plugins use an algorithm to find your related posts but you can also do it manually. It all depends on the number of posts and topics you have. It also works for e-commerce to showcase related goods.
4 Most popular posts
If while you’re reading an article on a blog, there is a list of articles (usually on the right) ranking the site’s most popular posts, you’ll probably have a look and click on any eye-catching heading. Maybe they’re not even content-related and you end up reading something you wouldn’t have considered before, but you “ and so will your visitors — have now spent maybe double the time and visited few more pages.
5 Twitter timelines
You’ll find plenty of widgets for embedding Twitter timelines too and multiple ways of using them. You can use this to display all your tweets, create Twitter engagement, show what others are saying about you, host a small Twitter chat or encourage re-tweets, among other options. There’s no doubt that this is an excellent way of linking your blog to Twitter and, again, making your visitors stay for longer while interacting with your content.
All of these, plus any other way of increasing interactivity, will not only make your blog more interesting but will definitely help you to increase pages per visit and the length of these visits.
And remember: content is not only what you write but also what you display.
This article has been written by Jessica Wight (@JessicaWight3), copywriter at Gloc Media, a SEO agency in London.