5 Things To Help You Appear On Google Maps
Updated: Aug 9, 2022
Google has made Local SEO a bit more difficult by shrinking the local Google maps results from seven listings to just three.
With fewer spots available, it’s even more important to make sure that your business is well optimized for local listings. Below I’ll share with you a few tips to help your business appear in the local Google maps.
#1. Set up Google My Business
Firstly, you’ll want to make sure that your business is set up with a Google Listing. Make sure that you fill out your profile to 100% completion.
Google will then send you a verification postcard to your address. This generally arrives in two weeks. When it arrives, enter the verification code online to verify your business.
#2. Submit Your Business to Local Directories
Great, so now your business is verified by Google but you’re still not very visible and you’re probably not ranked well in the local maps listings. In this case, you’ll want to feed Google information about your business.
You do this by submitting your website to as many quality local directories. Check out this list here for a list of 50 Local Directories you can use for your business.
#3. On-Site Optimization
When it comes to local SEO, it’s good practice to optimize your titles, headings, URL structure, content, and image alt tags to contain keywords relating to your location and primary services offered. Some other things which can be done are:
Make sure that your business Name, Address and Phone number are all listed on the page you’re trying to rank for your local region. It’s also a good practice to ensure that they’re all marked up with Schema.
Or you can use the code below and adopt it for your own business.
<div itemscope itemtype=”http://schema.org/LocalBusiness”>
<p itemprop=”name”>BUSINESS NAME</p>
<p itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>
<p itemprop=”streetAddress”>ADDRESS LINE 1</p>
<p itemprop=”telephone”>PHONE NUMBER</p>
<meta itemprop=”latitude” content=”LATITUDE” />
<meta itemprop=”longitude” content=”LONGITUDE” />
#4. Google Reviews
Studies have shown that Google Reviews have a direct impact on your local search rankings. As a local business, you’ll definitely want to make sure that you get your customers reviewing your services online.
In fact, it’s not a bad idea to have a page on your website giving detailed directions on how to provide your business with reviews.
#5. Cold Outreach
This part can be a little bit more time consuming, but it will contribute to helping you rank in the local pack as well as the organic listings.
What you’ll want to do is find local blogs and try to obtain a link from them. There are primarily two types of links you can get from local businesses:
This is a link in the bio of an article you write for their website. Generally, I’ll just cold pitch a local blogger requesting to write for their website. You can find local bloggers by simply searching in Google any of the following:
City + Blog
City + Blogger
Roundup or List Links
Often times, you’ll find local blogs, especially the bigger ones, will post lists of top businesses in certain categories. This works very well if you’re a restaurant owner. However, list type links can be obtained in almost any niche.
To find these types of opportunities, you can simply find these types of opportunities by searching in Google for “top business type + city.” So if you own a bakery in Toronto, you’ll want to search for “top bakeries + Toronto.”
Once you find these opportunities, just simply send a cold email out to the website owner requesting that your site be added to the list as well.
Google has gotten much tighter when it comes to Google Local. Even though it may be a bit more difficult to rank, it doesn’t make it impossible. If you follow these steps consistently month over month, you’ll be sure to see increased exposure for your local business online.
Andre is a SEO Strategist with Thunder Rank, a small Toronto SEO Company. He has a passion for creating and providing SEO strategies that provide his clients with results.