Advanced Search Queries for a White Hat Approach to SEO
Updated: Aug 9, 2022
Google gets about 78% of the worldwide search traffic, and this is precisely what makes most webmasters focus primarily on ranking in Google, over other search engines. However, Google has really evolved over the past few years when it comes to fighting black hat SEO techniques.
Simply blasting your site with thousands of links no longer helps you get into the first page for your desired keywords as it used to back in the day, but instead gets you a penalty faster than you can imagine.
That being said, it’s time to step up your SEO game and put in some serious effort into ranking your site. And if you’re willing to do that, then we have some really good news for you.
We will be sharing some little-known information on how you can get great links naturally using some advanced search queries and search operators.
Guest Posting Opportunities
Guest posts are generally believed to be white hat since the day SEO was introduced to the world. However, lately, questions are being raised about whether it’s truly white hat.
Well, getting guest posts from totally unrelated sites may not really be considered white hat, but if they are coming from established sites in your niche, then you should certainly be fine. And here are the search operators you can use to find such sites to guest post on:
Keyword “guest blog”
Note: The keyword shouldn’t be super specific. If it is, you can go with a related but broad keyword in your niche. For example, if your keyword is “best plumber in New Jersey,” you should probably consider going with “plumbing,” or even something along the lines of “home improvement.”
Competitor “guest blog”
This search operator helps you find guest post opportunities that your competitor has already used and got a link from.
Resource Link Building
This link-building technique essentially helps you get links from sites in your niche that have a resources page that they use to list and link out to other useful sites in the niche. The first step while trying to get links using this strategy is to make sure your site is indeed useful enough for them to consider adding your site to their list.
When you’re done working on that, you can use the following search queries to find them.
Keyword “top resources/top 10 resources”
Keyword “top sites/top 10 sites”
These are apparently some of the more important search queries you can use to find them, but you may even find many sites using the other search queries mentioned in the infographic.
Sites That List Other Useful Sites
In many major niches, there are many sites that work as a platform by listing many useful sites in the niche. You can add or submit your site to these sites, and if it meets their guidelines, then they would add your link to their site.
You can find these sites by using the following search queries:
Keyword “add a site”/”submit a site”/suggest site”/”post site”/”recommended site”
You can replace the “site” in the above search queries with “URL”, “listing”, “article”, “video”, “podcast”, etc., as well as use the other search queries as mentioned in the infographic.
Brandon Leibowitz, owner of SEO Optimizers, has been involved with digital marketing since 2007 with an emphasis on search engine optimization. He runs a social media blog as well called getplusfollowers.com. His knowledge and advice has helped countless people improve their online presence.