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  • Su Guillory

Convert Site Traffic into Leads

Updated: Aug 9, 2022

Let’s suppose you have already built your blog, optimized your website for search engines, and initiated participating and boosting your content via social media. What’s the next step? Converting your website traffic into leads of course!

What do you do if people visit your website, but they don’t become your customers? It’s pretty simple. Concentrate your efforts to convert your website traffic into sales leads.

To achieve this, create an eye-catching proposal for your customers, set up a call-to-action to advertise your offer, and build a landing page with a form for visitors to submit their information to get the offer. Lastly, evaluate, deduce, and iterate the whole operation.

Here’s a comprehensive guide to each step in this sales and marketing conversion channel.

Convert Site Traffic into Leads

Step 1: Decide on Your Proposal

The proposal is the most valuable part of any campaign.

For example, if you’re a web designer, you want to create offers that will appeal to web designers trying to improve their web design technique. If you’re a sales process consultant, you’ll want to set proposals that appeal to executives trying to enhance their sales process.

Classic content offers include research reports, slide downloads or archived webinars. Other offers might include a free trial or demo of your product or a particular consultation. Certainly, there’s no specific reason to be constrained by what’s conventional. Think about your target customers. Also keep in mind that the proposal form is a dialogue starter for the sales team, so it should be outlined to begin a conversation that will guide to a sale.

Step 2: Generate Calls-to-Action

Once you decide on your marketing offer, write a few compelling CTAs. On the landing page, the user is invited to fill a form and submit contact information in order to obtain what’s being offered. By writing that information, the visitor is then converted into a lead with whom your sales team can follow up. Your call-to-action can be text, an image, or html but it should consistently include a link to the matching landing page. If you have a productive call-to-action, you’ll convert a high percentage of your website visitors into leads.

Step 3: Build Landing Pages

After you create a call-to-action, you have to build up the landing page that it will link to. The landing page is the page where your website visitors land after they click on your call-to-action and where they will complete the form to get your offer.

The information you collect will also be used by you or your sales team to follow up with them. Once users submit their information on the landing page, they should be:-

  1. Redirected to a thank-you page where they can access the offer. (Note that if you’re doing a promotion on a third party site — Google AdWords, for example — a landing page might be the first page on your site where your users arrive.)

  2. Be crystal clear about what the proposal is in your CTA. And be definite. If you’re giving away a free guide, write “Download our FREE guide to X.” If you’re hosting a free webinar, write “Register for our FREE webinar on X.” X should certainly convey a fascinating benefit of obtaining the offer. This is much more productive than “Download Now” or “Get a Free Article.” These simply aren’t explicit enough.

Step 4: Experiment, Examine & Iterate

Proposals, calls-to-action and landing pages are the core components of the conversion procedure, but you can’t stop there. If you just have a single conversion pathway, you have very little understanding into the process and the way it operates. In order to boost your conversion process, you need to test. You need to test distinct CTAs, you need to test distinctive landing pages, you need to test various proposals, and then you need to determine which ones best help you accomplish your objectives.

After a CTA has been on your homepage for a month, change the messaging or swap out an entirely new CTA, and after another month test which has performed best. Don’t be afraid to experiment with different alternatives. It will be worth it when you’ve found the best combination that boosts your site’s conversions

Bota Ecaterina is the CEO and Founder of HUM2HUM.  She has management skills for Retargeting, CSE – feed-based marketing, Display, ROI-focused marketing. Advanced expertise in Google Analytics, AdWords,Bing Ads, Facebook Ads, LinkedIn Ads. Follow on Twitter.

#customers #leads #websitetraffic

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