Email Newsletters 101
Updated: Aug 2, 2022
It surprises me how many companies aren’t using email newsletters as part of their marketing strategy. It’s super affordable and easy to set up, and can be extremely effective. If you’re not yet using email to market, here’s what you need to know to get started.
Choose a Provider
There are many companies that make creating email newsletter campaigns easy. I use Constant Contact, which I like for its simplicity and appealing templates (not to mention affordability: pricing starts at $15/month for up to 500 contacts), but there are others. These online services let you easily import your contact lists into the database, choose and modify templates and add copy. You can see how many people opened your emails, how many clicked links or forwarded them, and who doesn’t want them anymore.