I’d like to deviate from my usual discussion on marketing to discuss being an entrepreneur.
Naturally, the first thing I did was read The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, a book I recommend each and every entrepreneur go out and read immediately. It talked about moving from being a Technician, one who does all the grunt work (for me, all the writing and sales), up to a Manager, overseeing those technicians, and on up to an Entrepreneur, the one who looks out and creates a vision and a plan for the business. Let me tell you, accepting that I was a Technician was a difficult task. I, like many of you, tend to think I can do everything better than everyone else, and that it’s just easier if I do things myself. But as I’ve started stepping out of that role, it’s exciting to see that it leaves me with time to focus on the things I truly enjoy, like planning strategy. This book and many others have inspired me to see my business as “real,” and not some “thing” I’m doing. I told my husband I feel like I’m in school, because after I work 8 hours, I read these books and discuss my business with him. I am being schooled, and it’s a good thing. It makes me even more excited to start my next work day when I have new techniques to try out that will help me grow Egg.
So what else excites and inspires me? The vast possibilities my business holds. I know now that I can make it anything I want it to be. Although projecting revenues five years out frankly frightens me, I know that I can reach these goals and more, just by wanting them.