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  • Su Guillory

Getting The Most Out of Your Marketing: Part III: Call to Action

Updated: Jun 22, 2022

So you’ve told the reader what’s in it for them. You’ve included a great marketing offer. Now what?


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  1. “Call now and we’ll throw in an extra Ginsu knife absolutely free!”

  2. “Act now! Quantities are limited!”

  3. “Discount good through January 30.”

  4. “100% money-back guarantee for 30 days.”

Stimulate Your Readers to Take Action

You need a call to action. Something to stimulate your reader to get off his chair and call you or visit your website NOW. Without a call to action, he will put down your postcard/close your email and think he will come back to it later. At that point, you’ve likely lost him.


A call to action stimulates immediate action because the buyer (notice he’s no longer a “reader”) perceives that this offer is time-sensitive. The less time between receiving your marketing message and acting on it increases the likelihood of purchase.


Here are some ways you can turn readers into buyers with a call to action:

  1. Create a deadline for the offer

  2. Offer free gift to first X number of respondents

  3. Offer an upgrade for a limited time

  4.  Increase price over time

Add a call to action to your marketing message, and you’ll see a drastic increase in your sales!


#calltoaction

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