How Can You Use SEO To Boost Your Website? Read This!
Updated: Aug 9, 2022
One of the most transformative technologies of this century is the Internet. This interconnection of computers and devices allows us to communicate with each other over long distances. It also allows us to browse through websites for information.
There are many kinds of data that people are interested in. Some of the most important is information about products and services that they can buy. This information is found in business websites. These are specially built online locations where you can learn about enterprises and what they have to offer. Each one has its own website and it is a major online advertising and promotion tool.
To make the websites more popular online, webmasters can conduct a process known as Search Engine Optimization (SEO) on them after construction. What is this process and how does it help? Read on to find out.
What is SEO?
This is a series of activities that are performed on a website so as to make it easier to find on the Internet. SEO works to make a website so popular online that it appears in the first page of the search engine results. According to observations made by Chicago SEO services USA, Internet users click mostly on the links that appear on the first page. They very rarely explore the other pages at all. As such, you can use SEO to boost your website and get it on the first page. You can even optimize it such that appears among the first few links on the search engine results. Here are some SEO strategies that are normally used to accomplish this.
Strategies of SEO to Boost Your Website
Using into graphics
Using Latent Semantic Indexing (LSI)
Investigating the keywords that are used by your competition
Increase the power of your infographics
Increased amounts of traffic to your website can make it rise higher in the search results. One of the ways to boost the traffic to your website is to use infographics. These are vivid illustrated images that contain information about a product, a service or even the business itself. You can increase traffic to your website by using these infographics. There are businesses that report having increased their visitors by up to 2 million individuals in two years by consistently using them. This type of media is so attractive because it entertains and educates at the same time.
When you are creating some eye-catching infographics, it’s important to ensure that you do not overshadow the information by putting too many images in the picture. Customers online actively search for infographics. Their appetite for these media increased by over 200% in 2014 and the trend keeps rising. One may wonder why online customers are so interested in infographics. They do this because our brains process images around 60,000 times faster than they process textual information. Moreover, 65% of people around the world learn visually. By converting the message in your websites to infographics, you can capture these online consumers who prefer to analyze images than read through paragraphs of content.
Use Latent Semantic Indexing (LSI)
The Google search engine indexing process is guided by special algorithms. These algorithms are constantly adjusted so as to increase the user experience of the consumers. As the engine adapts, so should you. One of the characteristics that the Google search engine looks for when indexing is LSI.
This is a form of indexing that uses a mathematical formula so as to detect patterns that occur in sections of text. In layman’s terms, the search engines use LSI to crawl through webpages so as to detect and accumulate words and phrases that are related for the purpose of generating search engine results.
The LSI method literally searches for the synonyms of keywords that are used in websites. How can you take advantage of this characteristic to boost your search engine ranking? You can do it by including guiding phrases or terms as you insert keywords in your website. For example, mention Steve Jobs when you write about the Apple Computer Company. In this way, the search engine will not confuse the apple in your webpage with the fruit. Moreover, as you insert keywords in your content, ensure that you substitute some of them with synonyms.
Investigate the live keywords of your competitors
One of the successful strategies in modern business is researching your competitors. There is no need to re-invent the wheel if your competitors have already done the hard work of innovation. This principle can be used in SEO to boost your website too. You can research the keywords that your competitors use to get to the first page of search engine rankings. After you find out which ones they are, you can go ahead to use them in your own content and rise up in the rankings as well. You can even find out the marketing strategy of your competition by signing up for their newsletter. Studying the format and the main objectives in it can reveal their entire marketing strategy to you. This is an effective SEO method.
The above strategies will help you to create an SEO plan for your website that is effective and satisfies your online promotion objective. Getting to the first page of results can make the difference between a profit and a loss for your business. Therefore, investing time and money in SEO is an investment that keeps on giving.
Selina Jenkins is a renowned and experienced IT expert in the field of using different social media platforms for marketing. She has been involved with Chicago SEO services USA and is therefore better placed to advise on marketing matters on any online platform.