How Personalization Technology Helps Ecommerce Marketing
Updated: Aug 1, 2022
Several people complain that ecommerce stores do not have the kind of charm that brick and mortar stores do. But you might not know that the advanced technology of today has the potential to offer a personalized experience that the consumers always ask for. All you need for this is the right customer data and technologies that make use of this data to give you actionable insights.
In this blog we will discuss ways in which personalization can help you in marketing your ecommerce store.
Knowing the customers well
This is the first step that comes up when you want to create a substantial marketing plan. You must know your customers well and fetch all the information about their buying habits, choices and preferences. This can be done by keeping a track of their browsing history. Conducting a background check about your potential customer’s interests will guide you to target them in a better way. Considering the age group is also important as your way of dealing with a 35 year old woman and her demands would be different than your communication with a teenager and his choices.
Knowing where you fetch the traffic from
You must know about the origin of your customers or how they got to know about your brand so that you can decide which marketing channel is drawing traffic to your website. There are several ways in which customers would have known about your brand including referrals, digital advertising, word of mouth, social media etc. Ecommerce activity can be influenced by conventional advertising seen in newspapers, billboards, magazine, TV etc. If you are generating traffic through word of mouth referrals, you can introduce loyalty discounts and offer incentives for the existing customers. Cookies and link tracking also help you to know about audience acquisition.
Knowing about customer activities
Don’t confine your marketing tactics to just knowing about what draws customers to your website. It is also important to retain your customer base and make sure that they keep shopping from you. Check out history and buying habits of your consumers and also try to know about the ones who have joined recently. There are several apps that can help you track these activities.
You can highlight the products that sell frequently and offer discounts on them. If you observe frequent cart abandonments, send emails to find out what is causing them. Once you know the reasons, try improving upon them. Don’t feel reluctant to fetch the data from traditional brick and mortar stores if you want to introduce your brand to new customers. Build an interactive relationship with them just like sales people would do in traditional stores.
Providing product customization
Enabling the customers to personalize their product is very important as it keeps them coming back to your store. Provide your customers with a custom product design software with built in options of adding designs on their products with different colours, fonts, backgrounds, texts and more. Product personalization is a feature that is being incorporated by a lot of estores. When the customers visit the store, they are displayed the brands, products and items of their preference and choices. This is pretty much like a brick and mortar store where the salesperson knows what a customer would prefer to buy. A feature like this is introduced after undertaking ample amount of data mining and conducting predictive analysis.
Knowing about your customers and their preferences is everything in today’s customer-centric market. Following the above-mentioned personalization marketing tactics will make your client base feel special and important. Make the most out of these insights, create demands for your brand and take your ecommerce marketing to a whole new level.
Mr. Maulik Shah is CEO of Brush Your Ideas, a Web-to-Print Solutions offering consisting of Magento product designer extension and readymade Web-to-Print Magento Store. He is a tech enthusiast and an avid blogger and writes about ecommerce and web-to-print industry.