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  • Su Guillory

How to Get from Traffic to Cash in 3 Steps

Updated: Aug 10, 2022


Money

Web traffic should not be an end unto itself.  The point of getting web traffic is to get those visitors to convert into customers, and to get those customers to convert into cash.  This post will dive into how to get from point A to point B, or how to get from traffic to cash.


Step 1:  Traffic.  Traffic will be the beginning of your customer relationship and the beginning of your ability to wow and delight your customers.  In order to get traffic, you need to be able to demonstrate that you have something to offer of value to your potential customers.  A blog is an excellent way to get started down this path.  So blog.  And guest blog on other blogs in your field.  Be very careful: I have seen some businesses create blogs that are basically long-running commercials for their business.  Don’t do that.  Be genuine.  Be real.  Offer as much value and free advice as you can.  It will pay itself back.


Step 2:  Conversion.  If you are blogging  and guest blogging on a regular basis, people will start to come to your site to see what you have to offer.  When people come to your site, is it abundantly clear that you are the right choice?  For the most part, when people are looking for a service provider, they are not *really* looking for a lawyer, or CPA, or marketer.  They are looking for a solution to a problem.  Make sure that when I land on your site I breathe a sigh of relief because you are the solution to my problem.  Make it clear how I can contact you. A phone number on your site works wonders in this aspect.


Step 3:  Cash.  This is not the end, but rather the beginning to the customer cycle of retention.  Once you have gotten the customer to open her wallet, your next step is to make the customer feel like this is the best purchasing decision she has ever made.  You do this by paying attention and being attentive.  You do this by offering outstanding after-purchase customer service.  What you want from this is for the customer to come back over and over, and for the customer to recommend you to family and friends.  If you do this correctly, each customer will add to the bottom line in a recurring fashion and will put the focus on farming rather than hunting.


Use this 3 step process in all of your planning and it will increase your ability to focus on turning traffic to cash, and turning customers into repeat customers.


Photo:   Andrew Magill  via  Compfight

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