How to Get Your Content in Front of People Who Need it Most
Updated: Oct 15, 2021
Once you write your blog post, it’s not enough to just publish it for people to see. That is where the distribution of your blog content comes into play. With that said, if you are looking for tips on how to distribute your content properly, then this article is for you!
First of all, you should decide what type of marketing strategy works best with your blog post. Is it something that should be marketed through videos? If so, what types of videos would work well? Should the content be distributed through social media outlets like Facebook and Twitter? Many different ways exist in which to distribute info about a product or service in order to reach a particular goal. It’s important to know what type of content you are distributing so you can choose the best way to go about it.
Here are six ways to distribute your content and reach your target audience:
This is a very popular method used for blogging. If you have the chance to be a guest blogger, take advantage of it. This type of marketing lets you use another person’s social media influence in order to promote your own company or blog. However, if your guest posting is able to be integrated into another larger campaign that works well with what you are trying to achieve, then this is ideal for adding onto the other steps in order to market your company/product/service.
You can also create a blog with a guest post strategy, where you have another company or individual come in and write about their experience. This is a great strategy for getting social proof on how well your company/product/service works with another company/outlet. You can also use this to help promote your product or service when it is in the form of a guest post. There are many different resources available online to find bloggers, but keep in mind that making sure they are interested in your content before sending out an email requesting to be a guest blogger may prevent you from being accepted into the blog.
You can also contribute guest content on other, more established sites to build rapport with that audience and drive traffic back to your site.
Guest posts can be a great way to promote your business as well as gain social proof on how great your product or service is. You can use a blog post as a way to promote your business as well as gain social proof on how great your product or service is. This also helps those new to social media understand why you have been able to have such success with your content.
Vlogs are short videos that people make about a particular topic. They usually include behind-the-scenes information and experiences from their day-to-day activities. Consider what type of engaging content you can create for your business in video format.
Infographics give readers a visual representation of your content. This is a great way to get people interested in what you have written, especially if you use pictures or graphics that relate to the topic you are writing about. This is a fantastic opportunity to distribute content and help people gain knowledge on what you have gone through and how it relates to your company/product/service.
4. Social Media
There are many different social media platforms out there today, but Facebook, Twitter, and LinkedIn remain as the most popular ones used by individuals as well as businesses. When you use a social media platform, try to share as much as you can. You can share each published blog post on social media to expand its reach.
If you can connect with people who are interested in what you have going on in the industry, then they will be more likely to share your content with their network of friends who may also be interested in what you have going on. This is also a great way to showcase what your product or service is capable of without having to pay for the use of another company/outlet.
E-books furnish visitors to your site with information related to a subject matter without having to click through a website. This is a great way to get people interested in what you have to say about a certain topic. You can create an e-book and talk about it on social media. You can also embed e-books into other sites that will share your content as well as link back to your site.
Be sure to require an email for website visitors to access your e-book so you can build your email database.
6. Product Information
If you have a product, then this is a good way for networking to receive feedback from customers who may be interested in your content or who might want to purchase your product. If you are able to distribute content on your product or service, then this is also a great way of getting people interested in what you have to offer.
You can put together an e-book about your product and describe what your business is all about. This will be distributed to others who may not yet know anything about what you do or sell, but it will immediately help them get a better understanding of your business and look forward to purchasing something from you in the future.
Rochelle Williams is a Senior Marketing Manager at Span Global Services. She comes with a strong marketing and advertising industry exposure of over 8+ years.