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  • Su Guillory

How Well Do You Know SEO?

Updated: Aug 10, 2022

This is a sponsored post. I thought you should know. All opinions are my own.

So I understand SEO. I can write mean SEO copy. But beyond that, the technical analysis, jargon, etc., I’m just not into. I hear myself in the back of my head right now: “Do what you do well and hire someone else to do the other things.” Okay, okay, point taken.

But I don’t specialize in SEO consulting.

I was asked by Shimon Sandler, SEO consultant and guru extraordinaire, to share some of the great info he has on his site with you guys. I’ve been approached by so-called SEO experts before, so I was leery. There are some pretty shady ways to get to the top of Google, or at least there used to be.

But Sandler’s on the up and up. His techniques are legit and help search engines find you organically (the way Google intended it to be). He does what’s called an SEO Audit, which is an in-depth analysis of where you are in terms of keywords and findability, and then he makes recommendations on how you can improve your SEO.

Now, I’m not saying you have to hire an SEO consultant. If you have the budget for SEO Consulting, then do it. It’s well worth the money because, in this economic climate, findability is key. If someone searches for keywords that relate to what you do, you must be in those results. Otherwise, you’ll just dry up and blow away, like so many other businesses.

It is possible, if you have the time and energy to learn, to teach yourself SEO tactics. Shimon’s blog is a great place to start. I subscribed to it and plan to catch up on my SEO homework.

Share your thoughts or questions about SEO with us. Do you understand it? Use it? Succeed with it?


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