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  • Writer's pictureSu Guillory

Marketing Round-Up: Analytics and How to Use Them

Updated: Aug 9, 2022

Analytics are important for a business to succeed. Do you monitor yours? In this round-up we’ve collated posts on using analytics to drive lead generation, Google analytics goals, social media analytics, planning your content, building an analytics-centric organisation, business tools for 2019 and much more.

Use Analytics to Drive Lead Generation – Read on for an outline of some of the easiest – yet most overlooked – things you can be doing to get more value from your online presence, through the use of Google Analytics. Susan Guillory

What Do You Mean You Haven’t Set Up Google Analytics Goals Yet? 1 Minute Moment #87 – Instead of looking at site visitors or page views you can delve into your analytics and find out what is driving people to sign up to your mailing list, buy or even view specific content on your site.

How Social Media Analytics Tools Help You Leverage Your Sales – Each and every social media network has its own specific analytics tools. One can easily analyze their marketing campaign or endeavors through these analytics tools. Susan Guillory

Analytics: What It Is and Why it Matters – Analytics is an encompassing and multidimensional field that uses mathematics, statistics, predictive modeling and machine learning techniques to find meaningful patterns and knowledge in recorded data. SAS

Using Google Analytics to Plan Your Future Content – By analyzing the way visitors interact with your content, you can devise a plan for future pieces that could engage others in a similar fashion. Here is a list of some of the important metrics you can leverage in Google Analytics. Susan Guillory

Building An Analytics-Centric Organization – There are too many wildly optimistic (and over-hyped) stories in the press today that are simply unrealistic and unbelievable when it comes to the promise of analytics and particularly machine learning and artificial intelligence.  Forbes

Book Review: Sams Teach Yourself Google Analytics in 10 Minutes – I use Google Analytics for my company and my clients. But I’ve never delved in beyond pageviews and traffic sources. So, as much as I dreaded what I thought would be complicated, I picked up Sams Teach Yourself Google Analytics in 10 Minutes by Michael Miller. Susan Guillory

7 Must-Have Business Tools to Boost Sales In 2019 – We are going to look at some of today’s best tools to effectively monitor, improve, track, and grow your business across platforms and media outlets. Jeff Bullas

Happy Marketing

Sian Phillips, Content Editor

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