• Su Guillory

Marketing Round-Up: Personalization in Marketing

Updated: Jul 20

Are you using Personalization in your marketing campaigns? This round-up of articles include why it works and makes your marketing better, personalization technology, ecommerce, stats, email marketing, brands using personalization successfully and lots more.


Think Personalization in Marketing Doesn’t Work? Think Again! – This one word – your customer’s name – matters more than any other in marketing. Why? Because it stops making the transaction feel like, well, a transaction. Instead, it makes the experience personal. Susan Guillory


6 Reasons Why Personalization Makes Your Marketing Better – If you still haven’t implemented personalization in your marketing strategy, you’re missing out. Here’s why. Constant Contact


How Personalization Technology Helps Ecommerce Marketing – In this blog we will discuss ways in which personalization can help you in marketing your ecommerce store. Susan Guillory


How is Personalization Changing the Face of Marketing? – Most consumers know that just because their names appear at the top of an email doesn’t mean you typed that email specifically for them. Personalization isn’t just about fancy software, it’s about providing relevant content. Marketo


5 Ways to Impress Online Visitors with Personalization – If you want to stand out to online visitors, you must take your marketing game a notch higher. This is where personalization becomes your weapon. Susan Guillory


5 Brands Taking Personalized Marketing To The Next Level – Providing an entirely personalized customer service is a goal for many businesses, because entrepreneurs implicitly understand that it breeds loyalty and increases conversions. Forbes


How to Use Personalization to Make Your Email Marketing Campaigns Successful – A beautiful infographic on how to amplify your email marketing efforts through personalization and see how it can benefit your business. Susan Guillory


12 stats that prove why personalisation is so important – Here’s a round-up of studies to reinforce the importance of personalisation, and how brands are currently approaching it. Econsultancy


Happy Marketing

Sian Phillips, Content Editor

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