• Su Guillory

Marketing Round-Up: Using Keywords Effectively

Updated: Aug 9

Keywords are important for your SEO and to get your business and blog to show up in relevant searches online. In this round-up we have collated posts to advise on best practice using keywords. Posts include finding effective keywords, free keyword research tools, longtail keywords, anchor text keywords, SEO, keyword research and more.

7 Ideas for Finding Effective Keywords to Grow Your Business – A marketing strategy can’t stand out without a thorough research on the fruitful keywords which would ultimately enhance the chance of high rankings in top-notch search engines like Google, Bing etc. Susan Guillory

What are Keywords? – Keywords are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.”  Moz.com

Are Longtail Keywords Worth the Effort? – There’s quite a bit of debate in regards to longtail keywords. There are extremes on either side of the spectrum: some believe that longtail keywords are worthless while others believe that they are the best source of traffic. Susan Guillory

8 Free Keyword Research Tools (That CRUSH Google Keyword Planner) – Here are some free keyword tools to help kickstart your SEO with zero investment. Ahrefs Blog

How to Choose Keywords for Your Website – Whether you dive fully into SEO or just dabble a bit, keywords are a must for your website. They’re the key (get it) to people finding your website when they’re searching online. Susan Guillory

Using LSI Keywords For Anchor Text – The main reasons why you need to pay careful attention to your anchor text is because of rank and Google penalty. LegalMorning.com

SEO Keywords: How Better Keyword Research Gets You Better Results – Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. Wordstream

Happy Marketing

Sian Phillips, Content Editor

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