• Su Guillory

Marketing Your Business with Creative Networking and Volunteering

If you’re like me, you’ve just about exhausted the usual channels for networking. While networking groups are good for making contacts, those contacts don’t always translate into sales. Attending too many meetings with different groups can sometimes do nothing more than drain your pocketbook. So how can you meet people in your community that will be interested in your product, and bring you steady sales?


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Volunteering as a Marketing Strategy

Think about it. You’re working with a diverse group of go-getters for a cause. While you will all be like-minded in the sense that you want to help a particular organization or non-profit, you all work in different parts of the city and do different things. Without having a specific agenda to sell, you will build relationships with these people, who will then think of you when a need arises that you can fill.

How Will Volunteering Help My Marketing Efforts?

Think about the people you have met at church, at your children’s school, in the community. You probably know where they work, and if anyone mentions needing services or products, you immediately think of the people you know can provide them.

It works the same with volunteering. People get to know you, and they know what you do for your day job. When the time comes for them to purchase the kind of item or service you sell, you are the person at the top of their list!

-Susan

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