Structuring the Perfect SEO-Friendly Page
Updated: Aug 9, 2022
The internet age-old question of how to get the best SEO rankings continues to ponder even the most seasoned of web marketers, who gets the most traffic and why. A number one ranking on Google will award the recipient with one-third of search traffic and if those results are found on an SEO-friendly page of your website, your traffic rate will rise significantly, almost 92%, over latter pages.
With over sixty trillion web pages available on the internet (and still growing), a search that crawls through these seemingly infinite number of web pages and their links, sorting through content and material, the engine indexes them and then ranks the results. Google then uses algorithms with over 200 factors, from context to quality, to refine those results.
Attempting to optimize the results from searching on the internet can seem next to impossible, but there are some strategies that will assist in getting more attention on the world wide web. Here are some ways to structure a better, SEO-friendly page:
This may seem like an odd place to begin, but many experts suggest structuring more effective URL extensions will pay off in the long run. The first three to five words in a URL are given the most weight in a search, so it is important to keep these extensions short and concise.
Care with Keywords
Finding the right keywords for your business is vital to success in being located in the vast internet jungle, and when it comes to content, be sure to include your relevant keywords in the first 100-200 words of an article to get the most reach. Relevancy matters since Google uses something called LSI (Large Scale Integration), which is like an online thesaurus, that analyses different keywords on a page to determine their relevancy.
Associate with Authority
Outbound links to authoritative and relevant websites will tell the search engines more about your website while showing them that your pages have quality information. It is almost like piggybacking on their fame to help improve your own.
The Significance of Speed
According to the New York Times, if your page doesn’t load in the blink of an eye, that’s too much time and Google agrees. Page loading speed is an important role in ranking on this search engine giant.
Display social buttons prominently and proudly on your pages, especially on the all-important SEO-friendly homepage, to encourage sharing on these platforms. This engagement will not only improve your rankings, but it also increases the probability of receiving more inbound links to your site.
More Words Heard
While many believe in a “less is more” strategy when it comes to content length, but the opposite is actually true. While the optimal word count will vary according to industry, pages that rank number one on Google have counts above 2,000 words.
Being Mobile Responsive
Without going into a tirade about the importance of being mobile-friendly in today’s marketplace, being responsive means that your site recognizes the device that users are attempting access to your website and adjusts in size accordingly. If a site isn’t responsive, the search engines will see it as a sign of poor user integration and will also increase bounce rates significantly.
In the past, SEO was often seen as a hustle in an attempt to trick the search engines into choosing your site over the trillions of other options out there. With some careful structuring and consideration of these key elements of optimization, your site can be friendlier with the mighty, online search giants.
Nick Rojas is a business consultant and writer who lives in Los Angeles and Chicago. He has consulted small and medium-sized enterprises for over twenty years. He has contributed articles to Visual.ly, Entrepreneur, and TechCrunch. You can follow him on Twitter @NickARojas, or you can reach him on Writerzone.