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  • Su Guillory

The Tuesday to Thursday Rule

Updated: Aug 2, 2022

If you’ve ever wondered if there was a  best time to send a press release, you’d be right. Although experts argue about when exactly that is, here’s what I’ve discovered in my own experience.

The Tuesday to Thursday Rule

I’ve been using what I call the Tuesday to Thursday rule for years when it comes to distributing and pitching press releases and sending emails. Essentially, people are bombarded with emails on Monday (why do we get so many work-related emails on the weekend??) and on Friday their minds are elsewhere, if not their bodies. So studies have proven that the best time to interact is Tuesdays through Thursdays.

I agree with that post’s suggestion that the best times to send are mid-morning and mid-afternoon. Given the stretch in time zones, you want a time where people have already purged their inboxes of emails they don’t want or after lunch.

So give the Tuesday to Thursday Rule a try and let me know if it impacts your open and clickthrough rates positively!

#PR #pressrelease

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