Why You Should Care About SEO
Updated: Aug 10, 2022
If you’ve been ignoring that buzzword, SEO, because it intimidated you, it’s time to embrace your fear and start using it to your advantage.
SEO stands for: Search Engine Optimization. Essentially, it’s the use of keywords in copy that help you be found. These keywords are the words that, when people are searching on search engines like Google, you want to appear in the results for. So if you’re a marketing firm in Vancouver, you want to appear in the results when someone types that in. To do that, you need to use that same phrase, marketing firm in Vancouver, in your web copy or blog posts.
While Google’s always changing the rules for how it determines which sites move up toward the top of search engine results, we do know this:
The more quality sites that link to your website, the better you rank
The more you link to other sites, the better you rank
The more internal links you have on your site (from one page of your site to another), the better Google likes you
The more relevant and useful the content on your site, the more points you get