• Su Guillory

Why Woo Works in Business

Light language. Archetypes. Higher self. Numerology. Tarot. Crystals.


If any of these are sending you into fits of convulsion because you have no flipping clue what they are, you're not alone.


On the other hand, if you're panting like a dog, ready to talk about Human Design and Goddesses, then welcome, my sister.


These modalities and practices all fall under what I call "woo" (short for "woo-woo"). And I'm here to say, there's a place for woo at work.



WTF is Woo?


If you Google "woo-woo," you get this definition:



Unconventional beliefs regarded as having little or no scientific basis, especially those


relating to spirituality, mysticism, or alternative medicine.


I find this definition a little negative. I've tried to come up with a better word to describe my interest in these things, but have decided (thanks Jen R) to reclaim a simple "woo." Witchy-woo, if I'm feeling spicy.


Woo to me is that of the unseen world. It's that feeling in your gut that something is a bad idea. Looking at the clock at exactly 11:11 every day. It's a sense that there is more to this world than the obvious.


What's your woo?


I speak with Goddesses. I even act as an oracle with my other business, Goddess Magic Circle.

I know people who speak and draw light language. Who channel nature spirits. Read tarot. Do astrological readings.


We all have a way to connect with other realms, to our Higher Selves. It's what connects us to our intuition and helps us make decisions from there rather than a place of fear.


Why Woo at Work?

Ever since COVID-19, how we interact with the people we work with has changed. It's pretty hard to maintain a professional facade when you're working out of your closet with the baby crying and the dog barking while you're on a Zoom call!


I think this has been a fantastic opportunity for us to be more real, more authentic with our clients and colleagues. I wrote an article about how you could incorporate rituals into your business. I'm not talking Satanic rituals, people! I light a candle each morning and pull an oracle card to set the tone for my day. Sometimes I bring a certain crystal that has specific properties I want, like open communication, or calmness.


Bringing in a lil' spirituality is just good energy, and it can look however you want it to look.


I would love to answer questions you have about all things woo. I'm not by any stretch of the imagination an expert, but I'll do my best. Leave a comment below if there's a topic you want me to dive into. You can also ask a question on The Goddess Magic Circle Facebook Group, where there are some amazing women, each with their own talents, ready to connect.

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